WellPet.ai Launches «Dogs’ True Voice», A Live Social Experiment That Reveals a €5.8B Market Opportunity
At the entrance of Tirana East Gate Mall, visitors were invited to write words like «aggressive,» «scared,» and «lonely» onto a silent participant covered in sticky notes — a public experiment designed by WellPet.ai to demonstrate how easily humans misinterpret emotional signals.
The installation marks the launch of «Dogs’ True Voice,» an AI-powered campaign introducing WellPet.ai’s smart collar platform, which translates canine behaviour and biometric patterns into real-time emotional and health insights for dog owners. Through a combination of edge AI, multimodal sensors, and a companion mobile app, the platform detects emotional states like anxiety, stress, and excitement — and tells owners exactly what to do about it.
The company positions itself as «Whoop for dogs» — a longevity and behavioral intelligence platform, not a GPS tracker.
The global smart pet collar market is projected to reach €5.8 billion by 2030, growing at over 15% annually. No existing player combines emotion detection, behavioral anomaly alerts, and personalized health tracking in a single device.
WellPet.ai has completed a clinical validation study with the Faculty of Veterinary Medicine, built four hardware prototypes in 12 months, and secured 350+ early adopters ahead of its commercial launch. The platform is supported by the US State Department, Arizona State University, Infineon Technologies and AWS, and is actively partnering with veterinary institutions and pet industry leaders across Europe.
«Dogs communicate emotions every day through behaviour, reactions, stress, and body language — but humans often misunderstand those signals,» said Nikola Milanović, CEO of WellPet.ai. «We built WellPet to close that gap. The campaign makes that problem impossible to ignore.»
About WellPet.ai: WellPet.ai is an AI-powered smart collar platform that monitors dogs’ emotions, behavior, and health signals in real time giving owners a continuous picture of their pet’s wellbeing and clear guidance on when to act. The platform combines edge AI, multimodal sensors, and a companion mobile app, validated in collaboration with veterinary science institutions. WellPet.ai is preparing its commercial launch in the European market.
